← App Privacy Database

What popular SDKs collect

The code inside your apps that you never chose.

Most apps are not written from scratch — they embed third-party SDKs for analytics, ads, crash reporting and attribution. One SDK ships inside thousands of apps, so what a single SDK collects multiplies across everything it's embedded in. When our App Privacy Database shows an app contacting app-measurement.com or graph.facebook.com, this is usually the code doing it.

The tables below are what each SDK's own official documentation declares it collects, for Apple's Privacy Nutrition Labels (24 SDKs) and Google's Data Safety section (39 SDKs). Compiled by Privado (MIT), snapshot retrieved 2026-07-29 — SDKs change; treat this as the vendors' declared baseline, and see the measured evidence on our app pages for what actually happens on the wire.

iOS — Apple Privacy Nutrition Labels

AdColony — 9 declared data types · tracking
Data typeLinked to youUsed for trackingPurposeSource
Coarse LocationYesYesThird-Party Advertising, Analytics, Other Purposessource ↗
Customer SupportYesYesThird-Party Advertising, Analytics, Other Purposes
User IDYesYesThird-Party Advertising, Analytics, Other Purposes
Device IDYesYesThird-Party Advertising, Analytics, Other Purposes
Product InteractionYesYesThird-Party Advertising, Analytics, Other Purposes
Advertising DataYesYesThird-Party Advertising, Analytics, Other Purposes
PurchasesYesYesThird-Party Advertising, Analytics, Other Purposes
Crash DataYesYesThird-Party Advertising, Analytics, Other Purposes
Performance DataYesYesThird-Party Advertising, Analytics, Other Purposes
AppsFlyer — 10 declared data types
Data typeLinked to youUsed for trackingPurposeSource
Email address (including hashed)*(Look at your implementation)YesNoApp Functionality, Analyticssource ↗
Phone number (including hashed) *(Look at your implementation)YesNoApp Functionality, Analytics
Coarse locationYesNoApp Functionality, Analytics
User IDYesNoApp Functionality, Analytics
Device IDYesYes(If ATT enabled)Third-Party Advertising, Analytics, App Functionality
Purchase history*(Optional)YesNoApp Functionality, Analytics
Product interactionYesNoApp Functionality, Analytics
Advertising Data*(If AppsFlyer ad revenue is used)YesYes(If ATT enabled)Third-party advertising, Analytics, App Functionality
Performance dataYesNoApp Functionality, Analytics
Other data(IDFV, AppsFlyer ID, Technical device information)YesDraftDraft
Facebook SDK - Login — 2 declared data types
Data typeLinked to youUsed for trackingPurposeSource
User IDYesDraftApp Functionalitysource ↗
Device IDYesDraftApp Functionality
Facebook SDK: App Events & Analytics — 10 declared data types · tracking
Data typeLinked to youUsed for trackingPurposeSource
User IDYesYesThird-Party Advertising, Analyticssource ↗
PurchasesYesYesThird-Party Advertising, Analytics
Product InteractionYesYesThird-Party Advertising, Analytics
Search History*(Standard events, check if you are sharing this with FB)YesYesThird-Party Advertising, Analytics
Advertising Data*(Standard events, check if you are sharing this with FB)YesYesThird-Party Advertising, Analytics
Name(For Advanced Matching)YesYesThird-Party Advertising, Analytics
Email(For Advanced Matching)YesYesThird-Party Advertising, Analytics
Phone Number(For Advanced Matching)YesYesThird-Party Advertising, Analytics
Physical Address(For Advanced Matching)YesYesThird-Party Advertising, Analytics
Contact - DraftDraftDraftDraft
Flurry: Analytics — 3 declared data types · tracking
Data typeLinked to youUsed for trackingPurposeSource
Device IDNoYesAnalyticssource ↗
Product InteractionNoYesAnalytics
Other Usage DataNoYesAnalytics
Flurry: Crash Analytics — 2 declared data types
Data typeLinked to youUsed for trackingPurposeSource
Crash DataDraftDraftDraftsource ↗
Performance DataDraftDraftDraft
Flurry: Revenue Analytics — 1 declared data type
Data typeLinked to youUsed for trackingPurposeSource
PurchasesDraftDraftAnalyticssource ↗
Fyber — 7 declared data types · tracking
Data typeLinked to youUsed for trackingPurposeSource
Precise Location*(Optional)YesYesThird Party Advertisingsource ↗
Coarse Location*(Optional)YesYesThird Party Advertising
User IDYesYesThird Party Advertising
Device IDYesYesThird Party Advertising
Advertising DataYesYesThird Party Advertising
Crash DataThird Party Advertising
Customer Support*(Offer Wall Customers only)YesNoApp Functionality
Google AdMob — 7 declared data types · tracking
Data typeLinked to youUsed for trackingPurposeSource
Device IDYesYesThird-Party Advertising, Analyticssource ↗
Product InteractionYesYesThird-Party Advertising, Analytics
Advertising DataYesYesThird-Party Advertising, Analytics
Performance DataYesYesThird-Party Advertising, Analytics
Coarse LocationYesYesThird-Party Advertising, Analytics
Crash DataNoNoThird-Party Advertising, Analytics
Other Diagnostic DataYesYesThird-Party Advertising, Analytics
Google Crashlytics — 2 declared data types
Data typeLinked to youUsed for trackingPurposeSource
Crash DataYes*(if you call the setUserID: method and pass in a user identifier)NoApp Functionalitysource ↗
source ↗
Google Firebase Analytics — 7 declared data types · tracking
Data typeLinked to youUsed for trackingPurposeSource
User IDYesNoAnalyticssource ↗
Coarse LocationYesNoAnalyticssource ↗
PurchasesYesNoAnalyticssource ↗
Product InteractionYesNoAnalytics
Performance DataYesNoAnalytics
Crash DataYesNoAnalytics
Advertising Data*(If AdSupport is enabled)YesYesThird-Party Advertising, Analytics
Intercom — 8 declared data types
Data typeLinked to youUsed for trackingPurposeSource
Email addressYesNoDeveloper’s Advertising or Marketing, App Functionalitysource ↗
Coarse locationYesNoApp Functionality
Photos or VideosYesNoApp Functionality
Customer SupportYesNoApp Functionality
Search HistoryYesNoAnalytics, App Functionality
Device IDYesNoDeveloper’s Advertising or Marketing, App Functionality., Analytics
Product InteractionYesNoDeveloper’s Advertising or Marketing, App Functionality., Analytics
Custom Data as Events - Please checkYesNoCheck from above purposes
ironSource — 4 declared data types · tracking
Data typeLinked to youUsed for trackingPurposeSource
Device IDYesYesThird-Party Advertisingsource ↗
Product Interaction*YesNoThird-Party Advertising
Advertising DataYesNoThird-Party Advertising
Performance DataYesNoThird-Party Advertising
Mixpanel — 5 declared data types
Data typeLinked to youUsed for trackingPurposeSource
Coarse LocationYesNoDeveloper’s Advertising or Marketing, Analyticssource ↗
User IDYesNoDeveloper’s Advertising or Marketing, Analytics
Device IDYesNoDeveloper’s Advertising or Marketing, Analytics
Product InteractionYesNoDeveloper’s Advertising or Marketing, Analytics
Custom Data as Events - Please check with developers who implemented MixpanelYesNoDeveloper’s Advertising or Marketing, Analytics
MoPub — 6 declared data types · tracking
Data typeLinked to youUsed for trackingPurposeSource
Precise Location*(Check configuration)YesYesThird-Party Advertising, Analyticssource ↗
Coarse Location*(Check configuration)YesYesThird-Party Advertising, Analytics
Device IDYesYes(If ATT enabled)Third-Party Advertising, Analytics
Product InteractionYesYesThird-Party Advertising, Analytics
Advertising DataYesYesThird-Party Advertising, Analytics
Other Data Types*(device make and model data as well as cell carrier data where available)YesYesThird-Party Advertising, Analytics
Revenue Cat — 4 declared data types
Data typeLinked to youUsed for trackingPurposeSource
PurchasesYesNoAnalytics, App Functionalitysource ↗
User IDYesNoAnalytics, App Functionality
Device IDYesNoAnalytics, App Functionality
Contact Info*(Optional, need to look at implementation)DraftDraftDraft
Stripe — 4 declared data types
Data typeLinked to youUsed for trackingPurposeSource
User IDYesNoApp Functionalitysource ↗
Product InteractionNoNoApp Functionality, Analytics
Payment Info*(Optional, need to look at implementation)Yes*(Mostly you will be linking this to a user-id, check this once)NoApp Functionality
Contact Info*(Optional, need to look at implementation)Yes*(Mostly you will be linking this to a user-id, check this once)NoApp Functionality
Unity Analytics — 8 declared data types
Data typeLinked to youUsed for trackingPurposeSource
Coarse LocationYesNoAnalyticssource ↗
User IDYesNoAnalytics
Device IDYesNoAnalytics
PurchasesYesNoAnalytics
Product InteractionYesNoAnalytics
Performance DataYesNoAnalytics
Other Diagnostic DataYesNoAnalytics
Other Data Types*(Check implementation)YesNoDeveloper’s Advertiser or Marketing, Analytics, App Functionality
Unity Crash Analytics — 6 declared data types
Data typeLinked to youUsed for trackingPurposeSource
Customer SupportYesNoApp Functionality, Analyticssource ↗
User IDYesNoApp Functionality, Analytics
Device IDYesNoApp Functionality, Analytics
Crash DataYesNoApp Functionality, Analytics
Performance DataYesNoApp Functionality, Analytics
Other Diagnostic DataYesNoApp Functionality, Analytics
Unity deltaDNA — 7 declared data types
Data typeLinked to youUsed for trackingPurposeSource
Coarse LocationYesNoAnalytics, Product Personalizationsource ↗
User IDYesNoAnalytics, Product Personalization
PurchasesYesNoAnalytics, Product Personalization
Product InteractionYesNoAnalytics, Product Personalization
Advertising DataYesNoAnalytics, Product Personalization
Other Usage DataYesNoAnalytics, Product Personalization
Other Data Types(Check Implementation)YesNoDeveloper’s Advertising or Marketing, Analytics, Product Personalization, App Functionality.
Unity GameTune — 8 declared data types
Data typeLinked to youUsed for trackingPurposeSource
Coarse LocationYesNoAnalytics, Product Personalizationsource ↗
User IDYesNoAnalytics, Product Personalization
Device IDYesNoAnalytics, Product Personalization
PurchasesYesNoAnalytics, Product Personalization
Product InteractionYesNoAnalytics, Product Personalization
Advertising DataYesNoAnalytics, Product Personalization
Other Usage DataYesNoAnalytics, Product Personalization
Other Diagnostic Data *(May Collect Data)YesNoAnalytics
Unity IAP — 2 declared data types
Data typeLinked to youUsed for trackingPurposeSource
PurchasesYesNoApp Functionality, Analyticssource ↗
Other Data TypesYesNoApp Functionality, Analytics
Unity Remote Config — 2 declared data types
Data typeLinked to youUsed for trackingPurposeSource
User IDYesNoAnalytics, Product Personalizationsource ↗
Device IDYesNoAnalytics, Product Personalization
Unity3d Ads — 10 declared data types · tracking
Data typeLinked to youUsed for trackingPurposeSource
Coarse LocationNot ApplicableYesThird-Party Advertising, Analyticssource ↗
Customer Support*(Unity Ads may collect this information if a user submits a report of an ad creative)Not ApplicableNoApp Functionalitysource ↗
User IDYesNoApp Functionality
Device IDYesYes(If ATT enabled)Third-Party Advertising, Analytics
Purchase HistoryYesYes(If ATT enabled)Third-Party Advertising, Analytics
Product InteractionYesNoThird-Party Advertising, Analytics
Advertising DataYesYes(If ATT enabled)Third-Party Advertising, Analytics
Other Usage DataYesYes(If ATT enabled)Third-Party Advertising, Analytics
Performance DataYesNoApp Functionality, Analytics
Other Data Types*(For example, Unity collects data like device language, make, model, screen size, and connection type, to deliver compatible advertisements.)YesYes(If ATT enabled)Third-party advertising, App Functionality, Analytics

Android — Google Data Safety

AdColony — 8 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
Approximate LocationYesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing, Analyticssource ↗
Other actionsYesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing, Analytics
User IDsYesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing, Analytics
Device or other IDsYesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing, Analytics
App interactionsYesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing, Analytics
Purchase historyYesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing, Analytics
Crash logsYesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing, Analytics
Other app performance dataYesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing, Analytics
AppsFlyer — 9 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
Email address (including hashed)*(Look at your implementation)YesNoOptionalApp functionality, Analytics
Phone number (including hashed) *(Look at your implementation)YesNoOptionalApp functionality, Analyticssource ↗
Approximate locationYesNoOptional(Given you implement consent/Opt-Out)App functionality, Analytics
User IDsYesNoOptional(Given you implement consent/Opt-Out)App functionality, Analytics
Device or other IDsYesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing, Analytics, App functionality
Purchase history*(Optional)YesNoOptional(Given you implement consent/Opt-Out)App functionality, Analytics
App interactionsYesNoOptional(Given you implement consent/Opt-Out)App functionality, Analytics
Other app performance dataYesNoOptional(Given you implement consent/Opt-Out)App functionality, Analytics
Other data(IDFV, AppsFlyer ID, Technical device information)YesNoOptional(Given you implement consent/Opt-Out)Draft
ARCore — 4 declared data types
Data typeShared with third partiesEphemeralRequired?PurposesSource
User IDsNoNoRequiredAnalyticssource ↗
Device or other IDsNoNoRequiredAnalytics
DiagnosticsNoNoRequiredAnalytics
Other app performance dataNoNoRequiredAnalytics
Branch — 4 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
App interactionsYesNoOptionalApp Functionality, Analytics, Advertising or Marketing, Personalizationsource ↗
Other user-generated contentYesNoOptionalApp Functionality, Analytics, Advertising or Marketing, Personalization
Web browsing historyYesNoOptionalApp Functionality, Analytics, Advertising or Marketing, Personalization
Device or other IDsYesNoOptionalApp Functionality, Analytics, Advertising or Marketing, Personalization
Facebook SDK: App Events & Analytics — 9 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
User IDsYesNoRequiredAdvertising or marketing, Analyticssource ↗
Purchase historyYesNoRequiredAdvertising or marketing, Analytics
App interactionsYesNoRequiredAdvertising or marketing, Analytics
In-app search history*(Standard events, check if you are sharing this with FB)YesNoOptional, if you have a Opt-In/Opt-out implemented. Else Required.Advertising or marketing, Analyticssource ↗
Contact - TBDYesNoOptional, if you have a Opt-In/Opt-out implemented. Else Required.Advertising or marketing, Analytics
Name(For Advanced Matching)YesNoRequiredAdvertising or marketing, Analytics
Email address(For Advanced Matching)YesNoRequiredAdvertising or marketing, Analytics
Phone number(For Advanced Matching)YesNoRequiredAdvertising or marketing, Analytics
Address(For Advanced Matching)YesNoRequiredAdvertising or marketing, Analytics
Facebook SDK: Login — 2 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
User IDsYesNoRequiredApp functionalitysource ↗
Device or other IDsYesNoRequiredApp functionality
Firebase Authentication SDK — 1 declared data type · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
App info and performanceYesNoRequiredApp functionalitysource ↗
Firebase Cloud Functions for Firebase — 1 declared data type
Data typeShared with third partiesEphemeralRequired?PurposesSource
Device or other IDsNoNoRequiredApp functionalitysource ↗
Firebase Cloud Messaging — 1 declared data type
Data typeShared with third partiesEphemeralRequired?PurposesSource
Device or other IDsNoNoRequiredDeveloper communicationssource ↗
Firebase Cloud Storage for Firebase — 1 declared data type · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
Device or other IDsYesNoRequiredApp functionalitysource ↗
Firebase Dynamic Links — 2 declared data types
Data typeShared with third partiesEphemeralRequired?PurposesSource
App interactionsNoNoRequiredApp functionalitysource ↗
Other app performance dataNoNoRequiredApp functionality
Firebase In-App Messaging — 2 declared data types
Data typeShared with third partiesEphemeralRequired?PurposesSource
Device or other IDsNoNoRequiredDeveloper communicationssource ↗
App interactionsNoNoRequiredAnalytics
Firebase Installations — 1 declared data type
Data typeShared with third partiesEphemeralRequired?PurposesSource
Device or other IDsNoNoRequiredAnalyticssource ↗
Firebase ML model downloader — 2 declared data types
Data typeShared with third partiesEphemeralRequired?PurposesSource
Device or other IDsNoNoRequiredApp functionalitysource ↗
DiagnosticsNoNoRequiredAnalytics
Firebase Performance Monitoring — 4 declared data types
Data typeShared with third partiesEphemeralRequired?PurposesSource
Approximate locationNoNoRequiredAnalyticssource ↗
DiagnosticsNoNoRequiredAnalytics
Other app performance dataNoNoRequiredAnalytics
Device or other IDsNoNoRequiredAnalytics
Firebase Remote Config — 3 declared data types
Data typeShared with third partiesEphemeralRequired?PurposesSource
Device or other IDsNoNoRequiredPersonalizationsource ↗
Approximate locationNoNoRequiredPersonalization
Other infoNoNoRequiredPersonalization
Flurry: Analytics — 3 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
Device or other IDsYesNoOptional(Given you implement consent/Opt-Out)Analyticssource ↗
App interactionsYesNoOptional(Given you implement consent/Opt-Out)Analytics
Other actionsYesNoOptional(Given you implement consent/Opt-Out)Analytics
Fyber — 6 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
Precise LocationYesNoOptional(Given you implement consent/Opt-Out)Advertising or marketingsource ↗
Approximate LocationYesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing
User IDsYesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing
Device or other IDsYesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing
Crash logsYesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing
Other actions*(Offer Wall Customers only)YesNoOptional(Given you implement consent/Opt-Out)App functionality
Google AdMob — 4 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
Approximate locationYesNoRequiredAdvertising or marketing, Analytics, Fraud prevention, security and compliancesource ↗
App interactionsYesNoRequiredAdvertising or marketing, Analytics, Fraud prevention, security and compliance
DiagnosticsYesNoRequiredAdvertising or marketing, Analytics, Fraud prevention, security and compliance
Device or other IDsYesNoOptionalAdvertising or marketing, Analytics, Fraud prevention, security and compliance
Google Analytics for Firebase SDK — 4 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
Approximate LocationYesNoRequiredUnkownsource ↗
Device or other IDsYesNoRequiredAnalytics
Purchase historyYesNoRequiredAnalytics
App interactionsYesNoRequiredAnalytics
Google CrashLytics — 3 declared data types
Data typeShared with third partiesEphemeralRequired?PurposesSource
Crash logsNoNoRequiredAnalyticssource ↗
App interactions*(If you have Firebase Google Analytics)NoNoRequiredAnalytics
User IDsNoNoRequiredAnalytics
Google Maps SDK — 6 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
Device or other IDsYesNoRequiredAnalyticssource ↗
Crash logsYesNoRequiredAnalytics
DiagnosticsYesNoRequiredAnalytics
App interactions(check implementation)YesNoOptionalAnalytics
Precise LocationYesNoOptionalApp functionality
Approximate LocationYesNoOptionalApp functionality
Intercom — 9 declared data types
Data typeShared with third partiesEphemeralRequired?PurposesSource
Email addressNoNoRequiredDeveloper communications, App functionalitysource ↗
Approximate LocationNoNoRequiredApp functionality
PhotosNoNoRequiredApp functionality
VideosNoNoRequiredApp functionality
Other actionsNoNoRequiredApp functionality
In-app search historyNoNoRequiredAnalytics, App functionality
Device or other IDsNoNoRequiredDeveloper communications, App functionality, Analytics
App interactionsNoNoRequiredDeveloper communications, App functionality, Analytics
Custom Data as Events - Please checkNoNoRequiredSelect based on implementation, will be from above list
ironSource — 4 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
Device or other IDsYesNoOptional"Analytics, Advertising or marketing, Fraud prevention, security, and compliance"source ↗
Approximate locationYesNoRequired"Analytics, Advertising or marketing, Fraud prevention, security, and compliance"
DiagnosticsNoNoRequired"Analytics, Advertising or marketing, Fraud prevention, security, and compliance"
Other actionsYesNoRequired"Analytics, Advertising or marketing, Fraud prevention, security, and compliance"
Microsoft App Center SDK — 3 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
Crash logsYesNoRequiredAnalyticssource ↗
DiagnosticsYesNoRequiredAnalytics
Other app performance dataYesNoRequiredAnalytics
Mixpanel — 5 declared data types
Data typeShared with third partiesEphemeralRequired?PurposesSource
Approximate LocationNoNoRequiredDeveloper communications, Analyticssource ↗
User IDsNoNoRequiredDeveloper communications, Analytics
Device or other IDsNoNoRequiredDeveloper communications, Analytics
App interactionsNoNoRequiredDeveloper communications, Analytics
Custom Data as Events - Please check with developers who implemented MixpanelNoNoRequiredSelect from above purposes
MoPub — 5 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
Precise Location*(Check configuration)YesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing, Analyticssource ↗
Approximate Location*(Check configuration)YesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing, Analytics
Device or other IDsYesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing, Analytics
App interactionsYesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing, Analytics
Other Data Types*(device make and model data as well as cell carrier data where available)YesNoOptional(Given you implement consent/Opt-Out)Advertising or marketing, Analytics
Play Billing SDK — 1 declared data type
Data typeShared with third partiesEphemeralRequired?PurposesSource
Purchase HistoryNoNoRequiredApp functionality
Revenue Cat — 4 declared data types
Data typeShared with third partiesEphemeralRequired?PurposesSource
Purchase historyNoNoRequiredAnalytics, App Functionalitysource ↗
User IDs*(Check Implementation)NoNoOptionalAnalytics, App Functionality
Device or other IDsNoNoOptionalAnalytics, App Functionality
Name, Email address, Phone number*(Optional, need to look at implementation)NoNoOptionalAnalytics, App Functionality
Snowplow SDK — 6 declared data types
Data typeShared with third partiesEphemeralRequired?PurposesSource
Approximate LocationNoNoOptionalAnalyticssource ↗
App interactionsNoNoOptionalAnalytics
Other actionsNoNoOptionalAnalytics
Crash logsNoNoOptionalAnalytics
DiagnosticsNoNoOptionalAnalytics
Device or other IDsNoNoOptionalAnalytics
Stripe — 4 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
User IDsYesNoRequiredApp functionalitysource ↗
App interactionsYesNoRequiredApp functionality, Analytics
User payment info*(Optional, need to look at implementation)YesNoOptionalApp functionality
Email, Phone Number*(Optional, need to look at implementation)YesNoOptionalApp functionality
UMP SDK — 2 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
Approximate locationYesNoRequiredApp functionalitysource ↗
Device or other IDsYesNoRequiredApp functionality
Unity Ads — 7 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
Approximate locationYesNoRequiredAdvertising or marketing, Analytics, App functionality, Fraud prevention, security, and compliance
User IDsYesNoRequiredApp functionality
Purchase historyYesNoOptionalAdvertising or marketing, Analytics
App interactionsYesNoRequiredAdvertising or marketing, Analytics, Fraud prevention, security, and compliance
Other actionsYesNoRequiredAdvertising or marketing, Analytics, Fraud prevention, security, and compliance
DiagnosticsYesNoRequiredApp functionality, Analytics
Device or other IDsYesNoRequiredAdvertising or marketing, Analytics, App functionality, Fraud prevention, security, and compliance
Unity Analytics — 7 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
Approximate locationNoNoRequiredApp functionalitysource ↗
User IDsNoNoRequiredApp functionality
Purchase historyNoNoRequiredApp functionality
Crash logsNoNoRequiredApp functionality, Analytics
DiagnosticsYesNoRequiredApp functionality, Analytics
Other app performance dataYesNoRequiredApp functionality, Analytics
Device or other IDsNoNoRequiredApp functionality
Unity Cloud Diagnostics — 4 declared data types
Data typeShared with third partiesEphemeralRequired?PurposesSource
Crash logsNoNoRequiredAnalyticssource ↗
DiagnosticsNoNoRequiredAnalytics
Other app performance dataNoNoRequiredAnalytics
Device or other IDsNoNoRequiredAnalytics
Unity deltaDNA — 3 declared data types
Data typeShared with third partiesEphemeralRequired?PurposesSource
Approximate locationNoNoRequiredApp functionalitysource ↗
User IDsNoNoRequiredApp functionality
Other actionsNoNoRequiredAnalytics
Unity IAP — 1 declared data type · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
Purchase historyYesNoRequiredApp functionality, Analyticssource ↗
Unity Mediation — 2 declared data types · shares data
Data typeShared with third partiesEphemeralRequired?PurposesSource
Approximate LocationYesNoRequiredAnalytics, App functionality, Advertising or marketingsource ↗
Device or other IDsYesNoRequiredAnalytics, App functionality, Advertising or marketing
Unity RemoteConfig — 3 declared data types
Data typeShared with third partiesEphemeralRequired?PurposesSource
Approximate locationNoYesRequiredApp functionalitysource ↗
User IDsNoYesRequiredApp functionality
Device or other IDsNoYesRequiredApp functionality

How to read this

SDK privacy data from Privado SDK-Privacy-Report (MIT), compiled from official SDK documentation. Tracker endpoint behavior via TrackHAR / the Tweasel Tracker Wiki (CC0).