← IoT Privacy Database

Amazon Fire TV

Amazon.com, Inc. · Smart TV

Staff Reviewed — a person at DeSpy reviewed this rating.

7.0Surveillance
Index
Policy — what its policy permitsF
Evidence — what research provesF

Allegedly tracks every piece of content displayed via ACR, even inadvertent on-screen emails and financial information, and combines it with Amazon shopping data for targeting per a May 2026 class action.

Why this rating

Amazon's Fire TV platform allegedly tracks all displayed content via ACR — including inadvertently shown personal information — combined with Amazon shopping data for ad targeting, per a May 2026 class action.

What it is

Manufacturer
Amazon.com, Inc.
Category
Smart TV
Model years
2014-present
Market status
Current
Companion app
Fire TV

The evidence 1

Independent research, regulatory action, lawsuits and journalism about how this device handles personal data — the "what actually happens" axis. Each links to its source.

  1. S4Amazon Secretly Spies on Consumers' Fire TV Viewing Habits, Class Action Alleges
    Lawsuit · ClassAction.org · 2026-05-01

    May 2026 class action alleges Amazon's Fire TV platform tracks all displayed content via ACR, including inadvertently shown personal data, combined with Amazon shopping profiles for ad targeting.

    Why it matters here: May 2026 class action directly targets Amazon Fire TV's alleged ACR tracking combined with shopping data.

Where your data goes

Third parties this device's data has flowed to, and on what basis. An ended tag means the flow has verifiably stopped — it stays listed for the record.

Are you the maker? Respond to this finding

Free. There is no paid or faster path, and nothing about a rating is for sale. Prove you control your company's domain with one DNS record; a person then reads your statement beside our finding and decides whether to publish it.

An email is encrypted at rest and opened only to answer you; it is erased 30 days after we resolve this (or 180 days if still open), and you can erase it sooner. Unproven filings are deleted after 14 days.

Think something here is wrong?

Evidence and research improve when people push back. Tell us what to re-check — a misattributed domain, an outdated classification, a claim about your own app — and a human will review it. Responses can take up to 30 days.

If you leave an email it is encrypted at rest and opened only to answer you — never shared, never used for anything else. It is erased 30 days after we resolve this (or 180 days if it is still open) without you asking, and you can erase it sooner at any time; either way your correction stays, anonymously. Leave it blank and your request is fully anonymous from the start (we store no IP address either way).

Descriptive, cited, not legal advice; ratings are versioned and corrections create a new version. Data from the IoT Info Grabber DB research project, CC BY-SA 4.0.

← Back to the IoT Privacy Database