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Amazon Kids+ / Fire Kids Tablet

Amazon.com, Inc. · Kids' Device / Parental Monitor

Staff Reviewed — a person at DeSpy reviewed this rating.

3.1Surveillance
Index
Policy — what its policy permitsD
Evidence — what research provesB

The Fire Kids tablet, Amazon Kids+ content service and paired Alexa collect children's voice recordings, app and content usage, and geolocation into a child profile. The FTC and DOJ found Amazon kept kids' Alexa voice recordings and precise geolocation indefinitely, used them to train its algorithms, and undermined parents' deletion requests.

Why this rating

Collects children's voice and geolocation (sensitive-collection -15), retained that data indefinitely (-8), historically undermined deletion rights (-5), vague/broad use for its own purposes (-7), and unilateral changes (-5). Evidence: a single landmark 2023 FTC/DOJ COPPA regulatory action (-20, counted once) documenting the 'kept forever' retention and deletion failures; both cited rows (the FTC press release and the case docket) document that same action.

What it is

Manufacturer
Amazon.com, Inc.
Category
Kids' Device / Parental Monitor
Model years
2015-present
Market status
Current
Companion app
Amazon Kids / Parent Dashboard

The evidence 2

Independent research, regulatory action, lawsuits and journalism about how this device handles personal data — the "what actually happens" axis. Each links to its source.

  1. S5FTC/DOJ: Amazon to Pay $25 Million Penalty for Alleged COPPA Violations Involving Alexa
    Regulatory action · Federal Trade Commission / DOJ · 2023-05-31

    FTC and DOJ charged Amazon with violating COPPA by retaining children's Alexa voice recordings indefinitely even after parents asked for deletion, resulting in a $25 million penalty.

    Why it matters here: Federal enforcement over children's data collected through Amazon's kids/Alexa ecosystem that runs on these devices.

  2. S5FTC Alexa Case Filing (192-3128)
    Regulatory action · Federal Trade Commission · 2023-05-31

    Official FTC case record for United States v. Amazon.com covering the Alexa children's-privacy violations.

    Why it matters here: Primary case documentation of the children's-data violations tied to Amazon's kids devices.

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Descriptive, cited, not legal advice; ratings are versioned and corrections create a new version. Data from the IoT Info Grabber DB research project, CC BY-SA 4.0.

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