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Dyson Air Purifier (MyDyson)

Dyson · Air Purifier / Small Appliance

Staff Reviewed — a person at DeSpy reviewed this rating.

3.2Surveillance
Index
Policy — what its policy permitsC
Evidence — what research provesB

Uses anonymized background location for its Solar Cycle feature and collects allergy, household and interest data to build user profiles for targeted advertising with social-media and analytics partners.

Why this rating

Dyson uses anonymized location for its Solar Cycle feature and collects allergy/household/interest data for targeted advertising with social-media and analytics partners, a moderate but disclosed ad-tech footprint.

What it is

Manufacturer
Dyson
Category
Air Purifier / Small Appliance
Model years
2014-present
Market status
Current
Companion app
MyDyson
Are you the maker? Respond to this finding

Free. There is no paid or faster path, and nothing about a rating is for sale. Prove you control your company's domain with one DNS record; a person then reads your statement beside our finding and decides whether to publish it.

An email is encrypted at rest and opened only to answer you; it is erased 30 days after we resolve this (or 180 days if still open), and you can erase it sooner. Unproven filings are deleted after 14 days.

Think something here is wrong?

Evidence and research improve when people push back. Tell us what to re-check — a misattributed domain, an outdated classification, a claim about your own app — and a human will review it. Responses can take up to 30 days.

If you leave an email it is encrypted at rest and opened only to answer you — never shared, never used for anything else. It is erased 30 days after we resolve this (or 180 days if it is still open) without you asking, and you can erase it sooner at any time; either way your correction stays, anonymously. Leave it blank and your request is fully anonymous from the start (we store no IP address either way).

Descriptive, cited, not legal advice; ratings are versioned and corrections create a new version. Data from the IoT Info Grabber DB research project, CC BY-SA 4.0.

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