← IoT Privacy Database

LG Smart TV (webOS ACR)

LG Electronics · Smart TV

Staff Reviewed · 2026-07-30 — a person at DeSpy reviewed this rating.

7.8Surveillance
Index
Policy — what its policy permitsF
Evidence — what research provesF

Captures screen frames every 10 milliseconds via its Alphonso-powered ACR system, feeding LG Ad Solutions, and was named in the December 2025 Texas AG lawsuit against five TV makers.

Why this rating

LG's webOS ACR system captures screen frames every 10 milliseconds via Alphonso-powered technology feeding LG Ad Solutions, and LG was named in the December 2025 Texas AG lawsuit against five TV makers.

What it is

Manufacturer
LG Electronics
Category
Smart TV
Model years
2014-present
Market status
Current
Companion app
LG ThinQ

The evidence 3

Independent research, regulatory action, lawsuits and journalism about how this device handles personal data — the "what actually happens" axis. Each links to its source.

  1. S5Texas Sues Biggest TV Makers, Alleging Smart TVs Spy on Users Without Consent
    Lawsuit · Ars Technica · 2025-12-01

    Texas AG sued Samsung, LG, Sony, TCL and Hisense in December 2025 alleging their smart TVs conduct automatic content recognition amounting to mass surveillance without adequate consent.

    Why it matters here: Texas AG lawsuit names LG's ACR-based smart TV tracking.

  2. S3LG Smart TV Monitoring Concerns
    Journalism · Tom's Guide · 2015-01-01

    Early reporting on LG smart TVs monitoring viewing habits via built-in ACR features.

    Why it matters here: Early reporting on LG smart TVs' ACR-based viewing monitoring.

  3. S2KED Global — LG Ad Solutions Coverage
    Journalism · KED Global · 2025-07-03

    Coverage of LG's advertising business built substantially on webOS ACR viewership data monetized via LG Ad Solutions.

    Why it matters here: Coverage of LG's ad business built on webOS ACR viewership data.

Where your data goes

Third parties this device's data has flowed to, and on what basis. An ended tag means the flow has verifiably stopped — it stays listed for the record.

Are you the maker? Respond to this finding

Free. There is no paid or faster path, and nothing about a rating is for sale. Prove you control your company's domain with one DNS record; a person then reads your statement beside our finding and decides whether to publish it.

An email is encrypted at rest and opened only to answer you; it is erased 30 days after we resolve this (or 180 days if still open), and you can erase it sooner. Unproven filings are deleted after 14 days.

Think something here is wrong?

Evidence and research improve when people push back. Tell us what to re-check — a misattributed domain, an outdated classification, a claim about your own app — and a human will review it. Responses can take up to 30 days.

If you leave an email it is encrypted at rest and opened only to answer you — never shared, never used for anything else. It is erased 30 days after we resolve this (or 180 days if it is still open) without you asking, and you can erase it sooner at any time; either way your correction stays, anonymously. Leave it blank and your request is fully anonymous from the start (we store no IP address either way).

Descriptive, cited, not legal advice; ratings are versioned and corrections create a new version. Data from the IoT Info Grabber DB research project, CC BY-SA 4.0.

← Back to the IoT Privacy Database