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Philips Sonicare Smart Toothbrush

Philips (Sonicare) · Smart Toothbrush

Staff Reviewed — a person at DeSpy reviewed this rating.

3.0Surveillance
Index
Policy — what its policy permitsC
Evidence — what research provesB

Tracks brushing location in the mouth, pressure and 'Focus Areas' like plaque, bleeding and possible cavities, linking oral-hygiene habits to a personal account, though app use is optional.

Why this rating

Philips Sonicare tracks brushing location, pressure and oral-health focus areas tied to an optional account; general reporting on AI toothbrushes flags behavioral-data concerns but no device-specific breach or enforcement action was found.

What it is

Manufacturer
Philips (Sonicare)
Category
Smart Toothbrush
Model years
2014-present
Market status
Current
Companion app
Sonicare App

The evidence 1

Independent research, regulatory action, lawsuits and journalism about how this device handles personal data — the "what actually happens" axis. Each links to its source.

  1. S2AI Toothbrushes Are Coming for Your Teeth and Your Data
    Journalism · Ars Technica · 2025-07-01

    Reporting on the rise of AI-powered smart toothbrushes and the oral-health and behavioral data they collect.

    Why it matters here: Ars Technica's AI-toothbrush feature discusses Sonicare's oral-health and behavioral data collection.

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Think something here is wrong?

Evidence and research improve when people push back. Tell us what to re-check — a misattributed domain, an outdated classification, a claim about your own app — and a human will review it. Responses can take up to 30 days.

If you leave an email it is encrypted at rest and opened only to answer you — never shared, never used for anything else. It is erased 30 days after we resolve this (or 180 days if it is still open) without you asking, and you can erase it sooner at any time; either way your correction stays, anonymously. Leave it blank and your request is fully anonymous from the start (we store no IP address either way).

Descriptive, cited, not legal advice; ratings are versioned and corrections create a new version. Data from the IoT Info Grabber DB research project, CC BY-SA 4.0.

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