Roku Streaming Platform
Roku, Inc. · Smart TV
✓ Reviewed
Index
States outright that it has collected, sold and shared viewing history, browsing/search history and voice data for cross-context behavioral advertising over the past 12 months, per its own privacy policy.
Why this rating
Roku's own privacy policy states outright that it has sold and shared viewing history, browsing/search history and voice data for cross-context behavioral advertising, and the platform suffered a 2024 credential-stuffing breach affecting roughly 576,000 accounts.
What it is
- Microphone
- Requires a cloud account
- Manufacturer
- Roku, Inc.
- Category
- Smart TV
- Model years
- 2008-present
- Market status
- Current
- Companion app
- Roku
The evidence 2
Independent research, regulatory action, lawsuits, breaches and journalism about this device — the "what actually happens" axis. Each links to its source.
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Roku disclosed a credential-stuffing attack compromising roughly 576,000 accounts in 2024, prompting mandatory password resets and two-factor authentication.
Why it matters here: Roku's own breach disclosure covers ~576,000 compromised accounts in 2024.
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Consumer Reports guide documenting which major smart TV brands track viewing via ACR and how to disable it.
Why it matters here: Consumer Reports guide covers Roku's ACR opt-out settings.
Where your data goes
Third parties this device's data has flowed to, and on what basis. An ended tag means the flow has verifiably stopped — it stays listed for the record.
- Nielsen
Descriptive, cited, not legal advice; ratings are versioned and corrections create a new version. Data from the IoT Info Grabber DB research project, CC BY-SA 4.0.