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Vizio SmartCast (Inscape)

VIZIO Inc. · Smart TV

Staff Reviewed — a person at DeSpy reviewed this rating.

8.4Surveillance
Index
Policy — what its policy permitsF
Evidence — what research provesF

Captured second-by-second viewing data from 11 million-plus TVs and sold demographically enriched profiles, leading to a landmark 2017 FTC/NJ settlement; its Inscape division still licenses data via iSpot.tv.

Why this rating

Vizio's Inscape division captured second-by-second viewing data from over 11 million TVs and sold demographically enriched profiles, resulting in a landmark 2017 FTC/NJ settlement and a separate ~$17 million class-action settlement, with the data business later resuming via iSpot.tv.

What it is

Manufacturer
VIZIO Inc.
Category
Smart TV
Model years
2014-present
Market status
Current
Companion app
SmartCast

The evidence 9

Independent research, regulatory action, lawsuits and journalism about how this device handles personal data — the "what actually happens" axis. Each links to its source.

  1. Regulatory action · Federal Trade Commission · 2017-02-06

    Landmark 2017 FTC/NJ settlement in which Vizio paid $2.2 million for covertly collecting and selling second-by-second viewing data from over 11 million smart TVs.

    Why it matters here: Landmark FTC/NJ settlement is specifically about Vizio's SmartCast/Inscape ACR data collection.

  2. Lawsuit · Hunton Andrews Kurth Privacy Blog · 2018-01-01

    Vizio agreed to a roughly $17 million class-action settlement over its ACR-based tracking practices, separate from the FTC action.

    Why it matters here: Separate $17M class-action settlement against Vizio over the same ACR practices.

  3. Journalism · TechCrunch · 2017-02-06

    Reporting on the 2017 Vizio FTC settlement over unauthorized collection and resale of TV viewing data.

    Why it matters here: TechCrunch coverage of the Vizio FTC settlement.

  4. Journalism · PBS NewsHour · 2017-02-06

    PBS coverage detailing how Vizio tracked and sold viewing data from over 11 million TVs without adequate consumer consent.

    Why it matters here: PBS coverage of the Vizio data-selling scandal.

  5. Journalism · AdExchanger · 2021-01-01

    Reports that Vizio's Inscape data-licensing business resumed and expanded its viewership-data partnership with iSpot.tv after the FTC settlement.

    Why it matters here: Reports Vizio's Inscape data business resumed and expanded with iSpot.tv after the settlement.

  6. Journalism · Davis Wright Tremaine Media Law Monitor · 2017-10-01

    Legal analysis of the compliance lessons other smart-device makers should draw from the Vizio FTC settlement.

    Why it matters here: Legal analysis of compliance lessons from the Vizio case.

  7. Journalism · TIME · 2017-02-01

    TIME coverage of the Vizio FTC settlement and its implications for smart-TV privacy broadly.

    Why it matters here: TIME coverage of the Vizio settlement's broader implications.

  8. Journalism · Business Wire · 2022-05-18

    Press release confirming an extended data-licensing agreement between Vizio's Inscape unit and measurement firm 605 (Inscape/605).

    Why it matters here: Confirms extended Inscape/605 data-licensing partnership.

  9. Journalism · Inscape

    Inscape's own marketing site describing its automatic content recognition data-licensing business built on Vizio TV viewership.

    Why it matters here: Inscape's own site describes the ACR data business built on Vizio TVs.

Where your data goes

Third parties this device's data has flowed to, and on what basis. An ended tag means the flow has verifiably stopped — it stays listed for the record.

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Think something here is wrong?

Evidence and research improve when people push back. Tell us what to re-check — a misattributed domain, an outdated classification, a claim about your own app — and a human will review it. Responses can take up to 30 days.

If you leave an email it is encrypted at rest and opened only to answer you — never shared, never used for anything else. It is erased 30 days after we resolve this (or 180 days if it is still open) without you asking, and you can erase it sooner at any time; either way your correction stays, anonymously. Leave it blank and your request is fully anonymous from the start (we store no IP address either way).

Descriptive, cited, not legal advice; ratings are versioned and corrections create a new version. Data from the IoT Info Grabber DB research project, CC BY-SA 4.0.

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